Years ago web 2.0 (or social web) was the new thing. Now it is reality. More and more people are online at all times, via smart-phones or tablets and most Coaches have already adjusted their marketing strategies and use social media to spread the word.

There is one piece missing to close the gap ... the connection. Being found online and converting interested visitors into paying clients can be a huge challenge for Coaches. Who has the time to research the newest changes in search engine algorithms, especially if you are already tweeting, blogging, linking and liking? Yes, indeed search has changed and will change even faster in the future ...